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Beauty Industry, Beauty Launches

Crayola Beauty Collection Launches Exclusively at ASOS

The nostalgic packaging looks just like crayons.

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By: Marie Redding

Senior Editor, Rodman Media


Crayola Beauty has launched a makeup collection exclusively at ASOS — and it includes more than 50 products, the e-tailer announced yesterday on Twitter.

Perhaps the brand realized what consumers wanted when social media was filled, not too long ago, with Crayola fans using regular crayons as makeup — which the company advised consumers not to do. Last year, Crayola collaborated with Clinique to launch a Chubby Stick in packaging that resembeled a box of crayons. 
 
The new Crayola Beauty collection includes eye, lip, and face colors, as well as mascara. There are also makeup cases and brushes. “Face Crayons” are one highlight of the new collection — in an unusual format. The packaging looks just like crayons.

The photo above features Crayola Color Face Crayon Trio, in a pack of three called Macaron. The set includes Turquoise Blue, Periwinkle, and Dandelion. Face Crayons are ultra-creamy, highly pigmented, and suitable for the eyes, lips, and cheeks. 

The second photo in the slider above shows the Crayola Highlighter Stick, Mascara, and a group of Face Crayons. The last photo in the slider shows the makeup case and colorful brushes. 



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